AI builder and product strategist for emerging markets.
Hi, I'm Chun. Two decades building products in markets where the standard playbook fails. Now I build AI products for those same markets. That's where my focus lives.
My career began in automotive, designing vehicles at General Motors and Daihatsu built for 10-year global lifecycles. I moved into high-stakes software, building fintech and insurance products at Polymath Ventures and Fi Life, then steered product design at Carsome through its first year of profitability and hyper-growth. Across every industry, I've chased one core challenge: designing resilient systems that thrive under the pressure of the real world.
Today I'm Head of Product at Tupai.ai, building an AI maths tutor and peer-learning community for students across Malaysia. A new domain, but the same challenge: designing systems that build real understanding, not just give answers.
Experience
Led design across consumer and internal platforms through Carsome's first profitable year in 2024.
Launched Malaysia's first fully-online medical insurance platform with AXA, lifting conversions 30%.
Scaled China design operations and launched digital ventures across emerging markets.
Future mobility concepts for Buick and Chevrolet, including the 2013 Riviera and 2015 FNR.
Brands I've built with
Outside work
I travel the world with my wife, though I spend most of my mental energy on one question: where does AI actually remove friction, and where is it just performing a magic trick? The gap between the two is where most products fail.
I explore this in Navigable, my Substack on product thinking for markets that don't follow the script.
