I help founders in emerging markets turn operational chaos into products that scale.
Twenty years building marketplace, fintech and insurance platforms across Southeast Asia, China and Latin America, where the standard playbook doesn't apply. Now I build AI products for the same markets, and work with founders who are doing the same.
Selected work
Dealer Mobile AppiCarAsia (Carsome Group)Inventory Tracking AppCarsomeB2B Marketplace PlatformCarsomeVeterinary Clinic DesignMars PetcareMedical Insurance PlatformFi Life
All work
What people say
“Unmatched curiosity for customer problems... an incredibly talented designer and exceptional communicator.”
“Essential in shaping our digital transformation through human-centered innovation and strategy.”
“Possesses solid design skills and a strong business mind; navigates uncertainty like a true builder.”
Work with me
I take on a small number of engagements a year: product strategy, AI product design, and the unglamorous operational systems that make a platform hold up in the real world. If you're building in a market that doesn't follow the script, I'd like to hear about it.
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Writing on product, AI, and building for markets that don't follow the script. A few times a month, straight to your inbox.
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