B2B Marketplace Platform
- 40%
- 13.3
The Context
Carsome's B2B platform is where dealers source and manage their inventory. The experience covered basic browsing and bidding, but nothing more. Dealers making serious purchasing decisions were filling the gaps manually.
The Challenge
The tool had no search depth, no inventory transparency, and no way to track performance. That created friction, weakened platform stickiness, and slowed deal velocity on both sides of the marketplace.
The Approach
I led end-to-end product design from discovery through launch. Session recordings and heatmaps helped us surface both usability and usefulness gaps. From there, we designed an enhanced platform with advanced filtering, inventory watchlists, real-time bidding updates, and a dealer analytics dashboard.
Key Design Decisions
New Homepage
Quick actions, metrics, and campaigns surfaced on load, so dealers know where to focus the moment they arrive.
Inventory at a Glance
Car cards show real-time location and status in one consistent layout, with filters tuned to each dealer's habits.
Consistent UI System
Unified component patterns cut cognitive load and orientation time on every screen.
Mobile-First Procurement
Responsive, role-aware My Garage lets dealers manage inventory from the lot, not just a desk.
The Outcome
The redesigned platform became a tool dealers relied on rather than tolerated.
- Dealer efficiency improved by 40% across sourcing and procurement workflows.
- Recovered the equivalent of 13.3 man-days per week previously lost to manual coordination.
- Engagement increased across My Garage and analytics tools.
- Standardised design system reduced development friction and accelerated future feature delivery.